Innovative grass-based* beef 1 production systems can help address the challenges faced by the European beef sector as well as citizens’ concerns about the sustainability of the current beef production and consumption levels. When managed correctly, grass-based* beef production systems contribute to improving biodiversity, capturing carbon, sustaining the soil microbiome, structuring the landscape, preventing erosion and forest fires. This is in addition to their primary role in transforming non-edible resources into human food with a high nutritional value, and to their economic contribution in maintaining vital rural areas. Innovative approaches, arising from cooperation between farmers, other actors in the value chain, including researchers and advisers and with citizens, can support the grass-based beef sector to become more economically, environmentally and socially sustainable. Raport